buenos aires, argentina

nicolas koniecki

graphic designer

open for projects

nicolas koniecki

WINE
NOT

Brand Identity Design

ROLE

GRAPHIC DESIGNER

TOOLS

ADOBE PHOTOSHOP | FIGMA

YEAR

2025

TIMELINE

2 WEEKS

ABOUT

Wine Not is a wine brand created to make wine feel more approachable, playful, and social for a younger audience.


This project focused on creating the brand identity and packaging design, including the logo, visual system, and label design, with the goal of building a fresh and distinctive brand that stands out from traditional wine culture.

Wine Not is a wine brand created to make wine feel more approachable, playful, and social for a younger audience.


This project focused on creating the brand identity and packaging design, including the logo, visual system, and label design, with the goal of building a fresh and distinctive brand that stands out from traditional wine culture.

CHALLENGES

How do you create a wine brand that feels playful without losing authenticity?

How do you create a wine brand that feels playful without losing authenticity?

How do you make wine feel less traditional and more inviting?

How do you make wine feel less traditional and more inviting?

a really fun challenge

a really fun challenge

It was important to create a wine brand that felt approachable and visually distinctive without falling into the overly traditional and formal language commonly associated with wine culture. The identity needed to balance playfulness, authenticity, and shelf impact while appealing to a younger and more social audience.

DESIGN PROCESS

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

Understanding the gallery’s mission, audience, and goals.


This step focused on identifying how visitors explore art online and how artists should be represented, ensuring the platform reflects the gallery’s role in supporting both emerging and established creators.

SOLUTION

To make wine feel more approachable and less traditional, the design uses bold and playful typography, a vibrant and modern color palette, expressive label layouts that break conventional wine rules, and a visual language that prioritizes personality and social energy over formality.

I enjoyed exploring a playful take on wine branding and its visual flexibility.

I enjoyed exploring a playful take on wine branding and its visual flexibility.

nico koniecki

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